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How Accountable generated more than 30 million views to make its app known among freelancers.
FintechUGCVideo productionSocial ads
UGC 02
UGC 05
The results
+30 million
views during the campaign
+18,000
followers gained during the campaign
The problem
New to the market, the accounting app Accountable had to build awareness quickly and win over a very specific audience: small freelancers.
The task was to make a new solution known in a field where accounting is often seen as complex and unengaging.
What we did
We created a series of deliberately authentic UGC pieces, with an amateur look designed to sit naturally inside social feeds.
The videos showed concrete situations from a freelancer's daily life, so that viewers could easily recognise the problems raised and discover Accountable as a solution built for them.
What it delivers, with the numbers.
Shall we look at what this would do for you?
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