How Century 21 Immo Demeuse generated 68 leads, booked 9 valuation appointments and signed 3 sales mandates in just 30 days.
The results in 30 days
In just 30 days, Century 21 Immo Demeuse ultimately signed three new mandates — three times the initial target.
In a sector where each mandate can represent several thousand euros in commission, these results demonstrate the commercial potential of a well-structured digital acquisition channel.
The problem
Century 21 Immo Demeuse is a property network with six agencies in the Namur region. Specialising in property sales and support, the network wanted to develop a new acquisition channel to generate valuation requests and win new sales mandates.
The starting goal was to sign at least one mandate in order to validate this new acquisition channel.
What we did
We produced conversion-focused ads designed to prompt homeowners to request a free valuation of their property. Each video included a clear call to action leading to a contact form.
To reach different types of homeowners, we built a multihook creative strategy: several openings for the same video to test different angles, identify the strongest messages and optimise the campaigns.
The details collected through the forms were then followed up by Century 21 Immo Demeuse's sales teams, who arranged appointments and turned those enquiries into mandates.
What it delivers, with the numbers.
Shall we look at what this channel could do for your agency?
No commitment — cancel at the end of the first month.